Closing with Closure

Written by Maureen McLean
McLean is a student at the Rochester Institute of Technology. She is currently studying New Media Design.
Visit her website here!

Much like proximity, this principle allows our mind to view complicated pieces as a simple whole. This principle allows us to simplify complicated designs. This is often used to create easily transferable logos or icons for branding. However, the lack of closure can leave you looking for more, and we can use that to our advantage. An image bleeding off the page can clue a viewer in that there is more to be seen.

1 The World Wildlife Fund logo is a famous example of closure.


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